Why Do Your Peers Belong To The Producers Club?

Jennifer Holmes
John Motazedi
Mike Clemmons
Charles Henson
Joanna Sobran
Fred Reck
Pam Snell
Tom Andrulis
Mark Marley
Sitima Fowler

We Have Grown Our Managed Services MRR From $5,000 A Month To $311,000 A Month

“One of my fondest memories as a teenager was going to McDonald’s, where our family of four where we would share a single small bag of fries. One day, I noticed a man eating a LARGE box of fries all by himself. I realized right then that there is a big, abundant world out there, and I was determined to be a part of it.

In 2003, my husband, Mike, started Capstone IT. For three years, my six-figure income as an engineer for General Motors supported the family until I took the plunge and quit my job! I hold a master’s in engineering and own six US patents, yet I didn’t know the first thing about how to sell or market a business and couldn’t get the phones to ring at all.

In 2006, we attended our first Boot Camp. I watched in amazement as other MSPs shared their success stories. So I went up to Robin and expressed to her, “I’m an introverted engineer, Robin. I don’t know anything about sales and marketing. It’s so out of my comfort zone.”  I’ll never forget what she told me: “I can teach you the sales process and the marketing. But you must FIRST change your mindset.

That was a pivotal moment. In just nine years, we have grown our managed services MRR from $5,000 a month to $311,000 a month!

Which brings us to 2018. My team implemented 192 marketing campaigns! From those campaigns, we got 118 leads and $58,051 in NEW MRR. We grew our top-line revenue by 34% in 2018. Our $200 Club Referral Program brought in 16 leads and $14,000 in MRR. Our website design team, blog writers and SEO report generator, Pronto, produce our #1 lead generator. In 2018, our website brought in 34 leads and $8,500 MRR.

By joining committees and boards, we invest time that might otherwise be spent on traditional sales and marketing. We gain trust and friendship from decision makers who consider Capstone first when they’re ready to buy, which resulted in 17 leads and over $20,000 in MRR.

Everything I do in my business, my family my life or just ordering fries, I always THINK BIGGER! Maybe that’s how I’m honored to be the 2019 Spokesperson and Ambassador To The Industry.”

Sitima Fowler CAPSTONE IT, Inc. March 21, 2016


We’ve Found Success, Support And A Second Family!

“The Technology Marketing Toolkit community feels like a second family to us. We would NOT be as successful as we are today without the support of our accountability group. Each person has listened, supported, educated, voted and cheered us on during our ups and downs! And there have been many of each. With all the skills we’ve learned, and support from our fellow Producers Club members, our business has grown to nearly $3 million and we’re looking at the $7 million revenue mark within the next five years!”

Lisa & Eric Shorr Secure Future Tech Solutions March 22, 2016

From $0 MRR To $10,000+ And Growing Strong!

“I could sum up my first 21 years in business in just a few words … we had no ambition to grow. I was comfortable with my little business here in the suburbs of Melbourne, Australia, and although some would call us stagnant, my real hope each year was that we would achieve the same level of revenues as the year before. Well, that all changed when we bought the Toolkit!

We experienced a complete mind shift and massive growth when we discovered MRR. I made a decision to convert existing customers where we were patching servers for an hourly rate to a full managed service offering for monthly recurring revenue. On top of that, I began to close a handful of real MRR customers that we had taken from lead to close. I quickly found out that MRR was the key to my success – it’s the revenue that keeps giving. By the beginning of last year, we had raised our MRR from $0 per month to $10,141 per month. A great start indeed!”

Damien Pepper DSP Electronics March 23, 2016

We’ve Grown $2.3 Million In The Last 2 Years Alone!

“Through sheer hard work, I grew my IT services company to $323,000 in under two years – but my goal was to get to a million in revenue. So, I came to the conclusion that if I was going to get there, I’d have to buy revenue, and went into debt to fund a couple of acquisitions that I was certain would help us reach that million-dollar mark. After several we hit it, BUT all we had to show for it was a participation trophy. The ugly truth was that we were buying every customer. We had ZERO organic growth.

Then in November of the next year, the tide turned when we met a fiery redhead with everything Choose Networks needed to get people to listen to our managed services story – the Technology Marketing Toolkit.

It had taken us eight years to go from $300,000 to $2.3 million, but we had to buy all that growth through acquisitions that cost us hundreds of thousands of dollars in debt. Yet after joining Producers Club just two years ago, we grew over $2 million in less than two years – with no new debt from an acquisition!

As of this January, we ONLY take clients under a managed services agreement and I’m beginning to see how Choose Networks will live on its own, without needing me for “parental support.” We’re projecting revenues of $4.8 million this year, and I think that’s conservative; we could easily hit $5 million. The real cost of my past excuses was huge.”

Chris Hoose Choose Networks March 24, 2016

We Went From A $750,000 Business To Over $4 Million Per Year As A Producers Club Member

The biggest benefit is having a true peer group that you can meet with on a weekly basis. At first, when you say I’m going to meet with the group of 5 to 10 other business owners every week, it looks like, “Man, that’s a huge time commitment.” The value that I get from talking to other business owners doing the same thing and experiencing the same issues as I do – you don’t get that anywhere else. You can’t just go to your personal assistant and whine about how payroll is going to be tough to make this week or why you had to borrow money against your line of credit or what am I going to do about becoming more efficient in this department. You only get true growth from your peer group. It’s one of the most valuable things about the Producers Club – just the incredible support and wealth of knowledge and ideas. It’s amazing.

Tom Malesic EZSolution March 25, 2016

As A Startup, We Added $31,500 Of MRR In Our First Two Years

“In just two years using Robin’s strategies, our marketing efforts have produced MSP contracts totaling $799,993 in three-year contract value. We have added $31,500 in total MRR since joining Robin and the Producers Club just two years ago. These types of results show me as a brand-new business owner that I can do this, that I can create something great for myself, my family and my employees. I have renewed self-respect and confidence.”

Aaron Zimmerman TotalCare IT March 25, 2016

I Have Added $864,468 In New Sales From Just One Campaign That Robin Forced Me To Run

“My biggest win—and likely the turning point in my business—came when I lost a big client and suddenly was in dire need of replacing that income fast. So instead of freaking out, I set up a 1-on-1 call with Robin. I knew she would have a plan for what to do and would force me into high gear to actually DO something.

She gave me a plan and I implemented it—and that plan has already generated $864,468 in new sales. This one single coaching call has allowed me to finally fire myself as the main tech. It was difficult at first, but thanks to the help of my fellow Producers Club members, I have set up a help desk and technical structure that works, which has freed me up to focus on marketing and growing my business.”

Bob Michie MetroMSP March 25, 2016

More Fun And Peace Of Mind Than I’ve Ever Had Running My Business

“Just this past year, my net profit was up 583% and I’m adding MRR every single month. As I often tell my wife (and business partner), ‘It is a lot more fun running our company with money in the bank than without…’

I can say without reservation (as have hundreds before me), if I had not attended that life-changing Boot Camp, joined Producers Club, and done what Robin and my Producers Club members told me to do, I know that we would have gone out of business long ago.

The biggest personal benefit that TMT has provided is an environment that teaches, supports, and constantly challenges members to do better, be smarter, and be personally responsible for their success. I could go on about all of the things that I have learned and value (other than marketing), and I think that it is important that potential new members know just how much more they are getting.”

Dave Johnson Portland Managed Services March 25, 2016

Ever Since I Joined The Producers Club, I’ve Grown 30-60% Per Year

“When I first learned about Producers Club, it seemed a little expensive, but the more I learned about what the benefits were, it wasn’t that much of a challenge for me to make that investment. It just seemed to make a lot of sense.

It’s not necessary to have the Toolkit mastered before you come into Producers Club; Producers Club is what helps you master the Toolkit.

One of the reasons I joined the Producers Club was to get into an Accountability Group of my peers. My Accountability Group has really helped me learn and implement Robin’s materials, even when I used to be a one-man band. Whenever I’ve had a question, I’ve been able to rely on my group. Their answers are complete and quick. They are awesome that way.”

David Carattini Arizona TechWorks March 25, 2016

Once I Committed To Marketing, We Generated $807,364 In New Business And Added $18,780 Per Month In MRR

“While I was always great at the technical side of things, sales and marketing was a huge weakness, and the only new business I generated was from referrals. But I had to do something because I wasn’t making the kind of money I wanted to make, so I started to look into marketing for my business, which is how I found Robin.

After I finally committed to doing the marketing she gave me, I hit some major growth milestones in my business, like finally passing the $1 million mark. And after just one year, I generated $807,364 in new business and added $18,780 in new monthly recurring revenue.

Now I don’t worry about paying the bills and covering payroll—and I’m finally in a position where I can hire a good team and not have everything depend on me. Thanks for the push, Robin!”

Howard Globus IT On Demand March 25, 2016

Revenues Up $920,819 Last Year Alone

“Technology Marketing Toolkit as a whole has great value and in particular, the value associated with the Producers Club is immeasurable. I have learned so many great things from members, Better Your Best Winners and finalists, Marketing Geniuses, speakers and of course Robin. Just this past year alone I added $920,819 of revenue to my business and have more than doubled Monthly Recurring Revenue over the past 3 years.”

Ilan Sredni Palindrome Consulting March 25, 2016

We Have Tripled Our Revenues And 5X’d Our MRR In Just 2 Years

“In less than two years as a Producers Club member, we’ve grown from just under $400,000 to $1,279,920 in revenues and our Monthly Recurring Revenue has jumped from $14,000 per month to $87,465 per month!

Our success the past couple years isn’t all due to marketing campaigns, SEO, or whatever. It’s my TEAM. My Business Partner, my Employees, and my Accountability Group. There’s no magic path to be successful, you have to want it, at all costs. I personally believe you have to hit rock bottom to get to the top. Hang in there and find your inspiration.”

Jason Abel IntermixIT March 25, 2016

I Wish I Would Have Just Started With The Producers Club

“I had the Toolkit long before I joined the Producers Club but I never implemented it. I thought that I needed to start with the Toolkit and then move to the Producers Club once I had that mastered. Being a part of the Producers Club truly forces you implement the Toolkit to get the results you’re looking for. Your accountability group is there with you to help you through that implementation. I wish I would have just started with the Producers Club.

When I get into trouble, I can go to my accountability group for advice. It’s invaluable to have other business owners that have lived through my current problem before. They can give me some insight that maybe I’m not seeing from my perspective.

I thought it would be impossible to get out of my office four times a year to work on my business, but what I found is I started looking forward to meetings and scheduled them in. This is a requirement of my business now. I need to get out, get focused, get energized, learn new marketing techniques, and remind myself about the marketing fundamentals. This program has been a game changer for my business.

Jason Penka Tech Junkies March 25, 2016

From $21,451/Month Of MRR to $248,000/Month of MRR In Just Three Years

“In November of 2012 when we joined Producers Club, we were pulling in $21,451 in monthly reoccurring revenue. Only one year later, we were generating $62,720 in monthly reoccurring revenue – that’s over $41,000 that we have added per month as a result of implementing Robin’s strategies. Now three years later, after learning more about what works for us and what doesn’t, establishing our “oil wells”, implementing even more processes for marketing, hiring an account manager, and more, we’ve managed to increase our MRR to $147,000. In addition, we converted our application development clients to the MRR model generating another $101,000 in MRR. Our MSP and application development clients total $248,000 in MRR. If that doesn’t make you a believer in what Robin is teaching, then I don’t know what will.”

Joanna Sobran MXOtech March 25, 2016

We Added $21,400 Of New MRR In Our First Year As Members

“Just a few years ago, I received a call from my account rep at LPI and he had a VIP ticket to Robins IT Sales & Marketing Boot Camp. I had no idea who the heck Robin was so I did enough research to be somewhat interested and I had a free ticket so I figured what the heck and decided to check out Boot Camp. Man was I blown away!! This was exactly what I was looking for. A marketing system geared directly for IT services companies that I could implement. I signed up on the spot and can honestly say that it has been the best marketing decision I have made.

Before meeting Robin we had never received any clients from direct mail marketing, did not even do direct mail marketing, and generating leads from our website was just a pipe dream. In 2014 alone, we added 5 new clients ($6,000/mo MRR) from direct mail, 7 new clients ($6,560/mo. MRR) from inbound marketing (Google AdWords and LinkedIn), and 6 new clients ($8,840/mo. MRR) through our newsletters and referral. That’s a total of $21,400 of new MRR ($770,400 over the life of the 36-month contracts) in just one year’s worth of marketing. Wow!”

Kevin Gray EnvisionIT Solutions March 25, 2016

From $0 To $62,175 Of Monthly Recurring Revenues In My First 14 Months As a Producers Club Member

“Over the last 14 months, we have gone from virtually a standstill with only referrals generating new business, to a marketing engine that generated over 70 leads, closed 16 brand-new MRR deals and converted two existing clients to MRR.

We added $62,175 in new MRR this year; but more importantly, we’ve established a solid base of marketing, and the momentum should add another $100,000 of MRR this year. I have great confidence that it will happen. I owe a big thank-you to Robin and her team, as well as my fellow Producers Club members who helped me during this journey. You have taught me a lot about running an MSP and keeping it R.E.A.L.!”

Konrad Martin Tech Advisors March 25, 2016

When I Walked Into The Room, I Knew This Was The Place I Had To Be To Grow My Business

“I was amazed when I walked into a room of 200 MSP business owners exactly like me. They’re driven. They want to do things better. They’re closing sales and want to make their businesses better and their services better. I immediately knew this was a place I had to be.

I started out as a small MSP. And when I saw all of these companies that were much bigger than me, I knew if I want to be like them, I had to hang out with them. I’m not going to get any bigger hanging out with other small IT companies. I needed to learn how to be big and act big to grow big. This was the place I had to be in order to further my company.

So now, once a quarter, I get to switch gears and come to a place where I get fresh new ideas and to recharge my batteries. I get fresh content that I can go back and do some more marketing programs every quarter. Getting away, changing pace, switching gears, in order to put my head in a different place, only makes things better when I get back to the office.

Leia Shilobod InTech March 25, 2016

Despite Having To Translate Everything Into French, We Added Over $1,000,000 In New Sales Our First Year

canada-flag“We sold nearly $1 Million of business in our first year through Robin’s cross-sell campaigns. Then, we used the BDR campaigns to close at least $100,000 in MRR contracts every year. Even though we have to translate all of her materials into French, we just listen to Robin and implement what she says to do. Overall, we’ve tripled the number of leads in our business. This is the biggest benefit we’ve had from the Producers Club.”

Marie-Josee Galarneau ARS March 25, 2016

It’s Been Easy To Realize A 10X Return On Our Investment

“I felt like it would be a bit of an investment for us to get involved in the Producers Club, but clearly, it’s easy for us to realize that the return on our investment has been tenfold. Robin and her staff are very focused on getting the most for their members and we clearly have been able to benefit from that greatly.

It just blows me away to see how incredibly talented other Producers Club members are. From start-up to experienced multi-million-dollar company, everyone is working hard to get to the next level. My fellow members are constantly challenging me to step up our performance and exceed our revenue goals and important metrics. It’s really healthy for our business. We definitely hold each other accountable.

Robin just continues to innovate on her materials and stay ahead of the game when it’s so easy to become stale. I don’t know how her team continues to do it but they do. They deliver on a monthly basis and it is just phenomenal.”

Martin Joseph 360IT Partners March 28, 2016

The Single Most Important Decision I Have Made For Myself, Our Business And Our Family Was Joining The Producers Club

“At last year’s Boot Camp, I met some of the most generous and amazing Producers Club members. They guided me though the meetings and at every meal I asked the table one question. “What has joining Robin’s group meant for you and your business.” I got basically the same answer every time. “It’s the best single thing I have ever done for our business”. By the end of boot camp, I made the decision to join the Producers Club! Not knowing where the money was coming from and worried that I would have to find the money every month, I signed the agreement and away I went!

We began our journey getting energized at the Freshman Academy, the Producers Club meetings and our Accountability Group meetings (by far the best value in the program). Not everything was done perfectly, but we were all making progress and focusing on our business goals. The team kicks my ass when needed, and in turn I do the same for anyone in our group that needs a gentle shove.

As a result, my revenues grew 52% in my first year as a new member and my net profits grew 29,600%. Even better yet, I am now able to take a consistent paycheck and money worries are nearly a thing of the past.”

Robert Paradise Attain Technology March 28, 2016

MRR Has Tripled Since Joining The Producers Club

canada-flag“We decided to join the Producers Club just a few short months after purchasing the Toolkit and it was one of the best business decisions we have ever made. It was a major investment but Wendy and I knew we needed some major changes in our business and saw this as an investment in our business and in ourselves. The results speak for themselves. It’s paying dividends.

Our MRR under contract has tripled since starting to implement the things taught in the Toolkit and in Producers Club.”

Scott Beck BeckTek March 28, 2016

Since Joining Producers Club, I’ve Gone From A One-Man Band To Eight Employees

canada-flag“The initial investment was scary for me. I was a one-man show and it was a lot of money to invest. I knew nothing about marketing, but I was able to take what I learned and translate that into real dollars and real action that helped me grow my business.

Since I was small when I joined, a lot of my peers were saying to me, “Why are you doing this? You’re a one-man band. How can this work for you?” I’m proof that you can do it if you’re a one-man band. I’ve grown. I’ve got eight employees now and it’s because of Robin.

Since joining Producers Club, my business has grown 70% in one year, 60% the year before that and 55% the year before that. It’s phenomenal, the growth we’ve experienced. Without Producers Club, I’d still be a floundering one-man band trying to make it to the next level!”

Sean Robertson Strategic Technology Associates March 28, 2016

Becoming A Producers Club Member Re-Energized My Business And Propelled Me Over The Million Dollar Mark

“After three years of really strong growth (over 50% each year) and working my ass off – I was starting to burn out. Attending Boot Camp, getting involved in the Producers Club, hearing the similar challenges from fellow “team mates”, and learning so so much from everything got me back to business. I’m back in action and so focused on taking this thing even bigger. Now more than ever, I feel I have all the tools I need.

During our first year as a member, we earned over $330,000 in new MRR clients leveraging Robin’s Shock & Awe sales close, breaking through the $1 million ceiling and closing the year at $1,361,238 in revenues.”

Stephen Taylor LeadingIT March 28, 2016

My Wife Is Very Happy With My Decision

“For 5 years, every time we got the Apprentice credit card charge my wife would ask, ‘Is this an expense that is paying off?’ I kept saying, ‘Yes,’ but until last year, she never believed me. What changed? I signed up for Producers Club at Boot Camp. One of the happiest days of my career was when we were running the year-end 2011 numbers and Leslie came to me and said, ‘This managed services thing is really looking good – you must be doing something right!’ High praise indeed!”

Dave Johnson Netropole March 28, 2016

I Am Continually Impressed And Thankful For All The Work You Do To Help Us

“I am sitting in the Producer Club meeting listening to the Done-For-You Newsletter and I must tell you that I am continually impressed and thankful for all the work that you all do to help us. The constant innovation and willingness to accommodate our requests is unparalleled. The more I work with you all the more I see how much you actually care about me and my business. I’m sure I don’t say it often enough, but I really appreciate you all and all that you do.”

Karla Zehnder Hodgson Consulting & Solutions March 28, 2016

Thanks To Robin, We Increased Profits By 292% And NEW Clients By 72% In A TOUGH Economy

“Using Robin’s campaigns, we not only survived but grew an additional 10% in gross sales ($495,524), increased profits by 292%, added to our total number of clients (54), and increased our monthly managed services income to $31,698. We accomplished all of this by re-doubling our marketing efforts using Robin’s strategies. I would strongly recommend that anyone needing more clients and more revenue enroll in Robin’s program – and use it! We are proof positive that you don’t need to be marketing rock stars or super salespeople to get results. “

Brad & Victoria Myers Myers Network Solutions March 28, 2016

Our Numbers Speak Louder Than Words! Sales Topped $1.39 Million, But Most Importantly, Our Net Profit Was Up Over 575% In One Year!

“I was introduced to Robin and enrolled in her program several years ago. Like many newbies, I faced the challenge of not knowing how to really get started, but I took a stab, dove in and began implementing Robin’s strategies. As my momentum was gearing up, I had a serious accident that laid me up for months. I made the decision to not let this down-time go to waste. During my recovery, I decided to work ON my business. I read the Toolkit cover to cover, I set up a web cam to conduct sales appointments and I did anything that I could to keep my business running smoothly and maintain the progress I had gained.

Just as I started to get back on my feet, literally and figuratively, another disaster hit. Our office was flooded and in just a few hours we lost over $150,000 as well as our forward momentum that took us years to build.

Thanks to my marketing know-how, I was able to drive much needed revenue to rebuild our business. We rebuilt beyond what we had ever achieved. Our sales last year topped $1.39 million, but most importantly, our net profit was up over 575% in one year! The key lesson I have learned is that you never know when a disaster could strike, and if you don’t have sufficient business coming in or retained earnings to overcome life’s hiccups, you could lose everything. I am especially thankful to Robin and her team for showing me how to rise above hard times to even greater success.”

Dave Wolf Just Solutions, Inc. March 28, 2016

Not Only Did Robin Teach Me What Marketing Is, She Taught Me How To Use It To Increase Sales By 23%, Bring Net Profit Up 22% And Send My Recurring Revenue Soaring Up 184%!

au-flag“Over the last few decades, my business grew continuously, but was never particularly profitable. I drew an income, but nowhere near what I would have earned working for someone else.

My biggest problem was that I hated sales and had no idea what marketing was. I stumbled across Technology Marketing Toolkit and the money-back guarantee. I have to admit, I was skeptical, but I decided I might as well give it a go.

After lots of hard work, campaign planning and follow up, I have finally learned how to market and do it successfully. It all started with one campaign. I took the plunge, sent out the letters and got results. I was able to secure a project with a new customer that brought in considerable profit.

I have to say thank you to Robin. Because of her advice and marketing campaigns, I’ve achieved major accomplishments in my business and my life. In this past year alone I was able to increase sales by 23%, bring net profit up 22% and send my recurring revenue soaring up 184%. I still have to work hard on the business, and there is an enormous amount to be done, but I will no longer live month-to-month wondering where my future income will come from.”

Stephen Swavley Navigatum & International Spokesperson For Technology Marketing Toolkit March 28, 2016

Using A Consistent Combination Of Robin’s Marketing Strategies, I Have Grown My Business 47% Over The Last Year

“When I first started my business I was always looking for that one marketing ‘magic bullet’ I could use to repeatedly get new customers. What I have come to learn is that there is no one ‘magic bullet’ when it comes to being successful with marketing.  Over the years, through much trial and error, I have discovered it takes multiple activities, working together consistently towards specific goals, and then measuring the results.

Using a consistent combination of canvassing office buildings, attending key business trade shows, networking, joint ventures, webinars, seminars, organic SEO, a monthly newsletter, and Google AdWords, my business has grown 47%, breaking the $1 million barrier in revenue! This year we are shooting for $2 million and I feel confident we will get there.

Robin has taught me to track everything in our marketing.  This actually allows for decisions based on real data and not based on emotions.  Robin always says, “Until someone buys your service, they don’t know how good you are. They only know how good your MARKETING is.” With that in mind, I know I am on the right track since one of my prospective customers told me how good my marketing is, and that they would like ME to handle HIS marketing along with their technology.”

Scott Spiro Computer Solutions Group, Inc. March 28, 2016

One Campaign Generated Over $21,000 in Revenue, While Only Costing Me $36 To Execute!

“After returning from Robin’s Marketing Managers’ Training Seminar, I decided to run a campaign to promote our BDR solution to our existing managed services clients.  I used letters, videos and emails to present our BDR solution to our clients who already knew us and were familiar with our managed service business but were not BDR clients.  The response was great!  I had a 34% response rate to the marketing, a 36% close rate by our sales team and spent $36 in total executing this campaign.  The campaign secured more than $21,000 in BDR sales, which the company could have missed completely!

I am glad we found Robin, her expertise, her team and the networking opportunities with the other Producers Club members.  It has motivated me and allowed me to help Huber & Associates become a successful managed service business.”

Kayla Wilber Huber & Associates March 28, 2016

We Have More Than Doubled Our Annual Sales From $1.6 Million to $3.6 Million

“Our marketing has gone from simply ‘looking good and not performing’ to delivering consistent, predictable RESULTS and ROI. Thanks to using Robin’s marketing approach, sales skyrocketed from $1.6 million to $3.6 million. Robin’s Marketing Roadmap has given us a solid plan for implementation and the confidence to reach our goal of $4.3 million this year.”

Michele Ringelberg NeXt IT March 28, 2016

Robin’s Marketing Has Added $2 Million In New Sales To My Business Over The Last Two Years

“I can directly attribute a $2 million+ increase in gross sales as well as a 200% net profit increase from utilizing Robin’s marketing campaigns and techniques. They have enabled us to generate five times more leads for our business than we’ve ever had before and have enabled our sales team to convert these leads into huge sales. I can’t point to just one single marketing campaign that has led to the success that we’ve had over the last two years, but I do know that our consistency in marketing has been the #1 factor contributing to the surge in sales and new leads we are experiencing now. If we hadn’t implemented Robin’s marketing tools, I’d still be stuck at $2.5 million instead of the $5 million business we are today.”

Ikram Massabini MVP Network Consulting March 28, 2016

Darren Patoni

How I Became A Person Of Action And Grew My Business By $360K In One Year

“After years of doing the same thing over and over again and somehow expecting to see different results, I knew I needed a serious change. My business was hemorrhaging money, I owed $172,000 and “growth” was a word that wasn’t even in my vocabulary. I was finally ready to take action and do the work necessary to get it done.

Since joining Producers Club, I’ve become a person of action. After hearing Darren Hardy speak  at one of Robin’s events, I’ve adopted his “Insane Productivity” ideas, as well as foundational marketing concepts from Robin to achieve this:

  • Creating several marketing oil wells that are producing on a regular basis.
  • Writing a book!
  • Becoming an expert on data breach notification laws.
  • Meeting with the Attorney General’s office and local legislators to successfully change state law in our favor!
  • Meeting with 60 clients in 60 days that resulted in $15,000 in new MRR!
  • Embracing the concept and even leveraging the benefits of accountability.

Oh, and I paid off ALL that debt! $172,000 ERASED!

About halfway through the year, I got some very frustrating news. I learned that we were going to lose our top customer and two other good clients due to acquisitions. Through Robin, I learned I had learned the key is to focus on what IS in your control, and that’s what we did.

I committed to my Accountability Group to have a new cyber security offering packaged and productized within 30 days. Not wanting to look like an idiot to the rest of my group, I completed the task, added a sales process, and our new Cyber CareTM solution was introduced.

By performing two seminars and 60 consultations, our Cyber CareTM  solution has added 23,600 in MRR to our business!

We also started using Infusionsoft to regularly send out TechTips e-mails to over 3,000 targeted prospects. We carefully analyze those who faithfully open and read our e-mails and strategically target them for additional campaigns, resulting in a 50% increase in first-time appointments.

Our completely revamped and “Robinized” our website has also been a game-changer. We used strategic landing pages to post our Cyber Security Crisis reports and targeted prospects through Infusionsoft to download the report. Since revamping the website in June, we have closed six new clients from website leads. This adds $12,950 a month in new MRR and a total of $466,200 over the life of the contracts!

Truthful accountability can help you change poor habits and execute what needs to be done. But you have to be willing to do the work and receive the feedback. This single principle has changed my life.

My expectation for my business is that we will continue to grow our Manage IT and Cyber Security solutions at a 30% growth rate for next year. My plan is to maintain at least a 25% growth rate for the next five years to hit $4 million in revenue and $10 million by year 10.”

Darren Patoni The I.T. Workshop May 24, 2019

Charles Swihart

In 3 Years, I’ve Quadrupled MRR and Tripled Net Profits!

“After 12 years in business, with 981 clients, I realized that both my business and my health were in bad shape.

I often recite the famous quote from the Apollo 13 mission: “Failure is not an option.” See, all four of our children have been diagnosed with Ehlers-Danlos Syndrome (EDS) and Chiari malformation. These incurable but manageable have required 87 surgeries over the past 12 years.

After attending Robin’s Roadshow in 2015, with encouragement from my wife, I signed up for Producers Club AND had gastric sleeve surgery to do something about my weight. And I am so proud of what I have achieved in those three years:

  • Total revenue grew from $869,515 to $1,403,968, all in managed services.
  • Revenue per tech went from $96,556 to $280,793.
  • MRR grew from $27,710 to $110,000 (with another $20,000 out in proposals)
  • And my weight dropped from 342 pounds to 239 pounds.

We’ve also been able to help employees through Hurricane Harvey, illness and increase their pay. The result: because we treat them like family, the average technician has been with us for over four years.

In the last three years, my business has TRANSFORMED. I’ve dramatically grown employee loyalty, transformed to 100% managed services, quadrupled monthly recurring revenue and tripled net profits.”

Charles Swihart Preactive IT Solutions May 24, 2019

David Wolf

Super Dave Used Super Robin’s Marketing To Grow By 23% In Just One Year And 203% In 6 Years!

“I was introduced to Robin and enrolled in her program several years ago. I dove in but as my momentum was gearing up, I had a serious accident that laid me up for months. And then, just as I started to get back on my feet, literally and figuratively, another disaster hit. Our office was flooded and, in just a few hours, we lost over $150,000 as well as our forward momentum that had taken us years to build.

My team calls me “Super Dave” because despite more setbacks than most business owners endure, I don’t ever give up. Thanks to Robin’s strategies, I was able to drive much-needed revenue to rebuild our business, and we rebuilt beyond what we had ever achieved.

First, I had to overcome both knee AND back surgeries, which take considerable recovery time. Then, while on vacation in California, without the JSI team even knowing it, I had a heart attack. As a result, I had a rigorous physical therapy schedule and way too many doctor appointments. Despite all this, we were STILL able to grow the company to $4.22 million! That’s 23% above our 2017 numbers!  

With a terrific marketing coordinator, a solid sales team and a passionate sales manager in place in 2018, we were able to implement an aggressive number of Robin’s marketing campaigns and strategies. At JSI, we do a quarterly breakfast seminar for both clients and prospects, focused on different topics they choose. With an average attendance of about 30 people, these seminars generated $54K in new revenue in 2018. That’s an ROI of 3,275%!

We recently joined Robin’s AdWords Beta Program. To date, we have generated 10 appointments and closed multiple sales, including a managed services client worth $50,292, a document management client valued at $10K and a cabling project of $20K! This single campaign delivered an impressive 1,505% ROI!

Rather than simply ask for referrals, we initiated a winning Referral Campaign in 2018. For each successful referral we received, we gave away two suite tickets to a Buffalo Bills game. We generated four new clients, resulting in $270,792 throughout the life of the contracts! That’s a jaw-dropping 3,738% ROI!

Our website has been “Robinized” with Pronto for several years, and we have been reaping the benefits ever since. On an average month, we generate 1,500 unique clicks, with three to five leads through form-fills or phone calls.

The key lesson I have learned is that you never know when a disaster might strike, and if you don’t have sufficient business coming in or retained earnings to overcome life’s hiccups, you could lose everything. I am especially thankful to Robin and her team for showing me how to rise above hard times to even greater success.”

Dave Wolf Just Solutions, Inc. May 31, 2019

Ed Wenzel

We OVERSHOT Our Revenue Goal By $326K And Profits Jumped By 50%!

“In 2005, I opened RedEye with my business partner, Andrea. Like most of Robin’s clients, we grew by waiting for referrals. This model allowed us to grow for the first eight or nine years. We got to the $1.5M mark in 2013. The next year, 2014, was a pivotal year with annual revenue eclipsing $1.9M.

Still, we had ZERO recurring revenue. We were doing ZERO marketing and had ZERO sales pipeline. This made me a bit nervous, but through it all, we still thought we were doing AWESOME!

Suddenly, we lost two of our largest clients, which made up 30% of our revenue. So I reached out to Robin (the redhead) and bought the Toolkit. Then I proceeded to cherry-pick and send out a single postcard campaign to prospects. ONLY ONCE. Obviously, I got no results from that campaign, and I shoved the Toolkit under my couch.

In November of 2015, I attended Robin’s Roadshow event in Newark, NJ. With a fire lit under my butt, I signed up for Producers Club! Now I HAD to be on Accountability Group calls, and I did NOT want to be that guy who shows up each week with an excuse as to why I did NOTHING.

Through LinkedIn prospecting, we landed a new client at $100K a year! We added value to our offerings by upselling most of our clients to higher-priced flat-fee contracts. This “low-hanging fruit” opportunity increased our monthly recurring revenue (MRR) from under $50K a month to $125K every month! After attending Robin’s Rapid Implementation Workshop, we got very busy implementing tons of strategies and tactics. The results: we finally built a REAL pipeline just shy of $500K.

Our numbers exceeded our expectations. Our revenue goal for 2018 was $2.5M. We ended up at $2.826M, which is a 30% increase over our goal. Plus, our profitability was up over 50%! Thank you, Robin, Rich, Jeff, Debi, Alison and the rest of the team. We are excited about the future of RedEye!”

Ed Wenzel RedEye, Inc. May 31, 2019

Eugene Hastey

Robin’s Workshop Sparked $4,595 A Month And $70K In Project Work!

“I was working 90 HOURS a week and making less than everyone on my team! When I finally bit the bullet and bought her Toolkit, I realized how much I needed it as I looked at the Service Provider Comparison Chart, we weren’t the option our prospects should choose. After seeing results from implementing parts of the Toolkit on my own, I signed up for her Rapid Implementation Workshop to hold my feet to the fire.

I recall showing up to the meeting after sending out our first Shock-And-Awe box to receive the warmest welcome I’d ever gotten because they already knew me!  By reaching out to our clients to schedule quarterly business reviews, I was able to increase my rates, which will grow our monthly recurring revenue by $3,237 and our monthly T&M invoices by an average of $819 a month. These meetings also generated about $539 in NEW MRR and approximately $70K in project work!

Plus, our first direct mail campaign resulted in four sales meetings from former clients and unconverted leads. These managed services opportunities are worth a total of $100,315! Our biggest lesson from Robin: there is no one thing that makes marketing work. It’s the multiple pieces working together with constant improvement that deliver the results you want.

Eugene Hastey CG Tech Services, Inc. June 7, 2019

Bob Coppedge

Growing Revenue Beyond $2M (Up $535K) And Net Profit By 2,100%… All In ONE YEAR!

“Since I started Simplex-IT in 2007, it has increased revenue each year, always been profitable, and provided me a decent wage. At first glance, growing our profits 2,100% in one year sounds like a feat worthy of a parade. However, we made a meager $10K in profits for 2017 on purpose, as we focused on building the marketing and sales processes and the best customer-focused service delivery process.

We perfected our multi-step direct mail system, resulting in $15K in MRR. It gets a boost from our eNewsletter, which led to another $12K in MRR with organizations that have been receiving it for years and finally decided to work with us.

We have implemented the management framework that will take us from a $2M organization to the $5M organization we plan to be in 2024. We are calling this process “Simplex-IT 3.0.” My great team, starting with my wife, will help me achieve this. They are the reason I am able to be Better Than Yesterday.”

Bob Coppedge Simplex IT June 7, 2019