Frequently Asked Questions:
- How do I join?
- Do I have to be really successful in marketing my business to join?
- Where are the meetings?
- Who can/should come to the meetings?
- What if someone else in my area is in the Producers Club?
- What is the difference between the Accelerators Club and Producers Club?
- What is the investment?
- Is this an additional cost to my Accelerators Club dues?
QUESTION #1: How do I join?
Answer: Access to the Producers Club mastermind membership is by invitation only. In order to participate in this advanced coaching program, you must have successfully implemented the marketing fundamentals in your business via the Rapid Implementation Workshop (www.RapidImplementationWorkshop.com). If you are interested in joining Producers Club, you should strongly consider participating in the Rapid Implementation Workshop and then joining the Accelerators Club program (www.robinsacceleratorsclub.com) to get started immediately. Invitations to Producers Club go out almost exclusively to active Accelerators Club members.
QUESTION #2: Do I have to be really successful in marketing my business to join?
Answer: Not necessarily, however you must have demonstrated a mastery of the marketing fundamentals in your business through Accelerators Club or Rapid Implementation Workshop and have begun to successfully market your business. The Producers Club is an advanced IMPLEMENTATION program and an extension of these programs. We'll give you all the tools to succeed in your business. You do have to put in the work, but you absolutely do not need to be at the pinnacle of success in your business RIGHT NOW in order to join
QUESTION #3: Where are the meetings?
Answer: Most of the quarterly meetings and Boot Camp are located centrally in Nashville, TN. One meeting per year is held in a warm weather location such as Orlando, Phoenix, South Texas or Southern California. Additionally, we stream the video for all events and post video and audio recordings of all meetings after the event so that you can revisit the material over and over at your own leisure.
QUESTION #4: Who can/should come to the meetings?
Answer: You can bring up to two additional people to the Producers Club meetings and one additional guest to Boot Camp. In addition, you receive a $4,497 discount to allow any of your attendees to attend select Rapid Implementation Workshops here at Robin Central.
QUESTION #5: What if someone else in my area is in the Producers Club?
Answer: It's not a problem because we manage the resources so you aren't using a lot of the same materials and the Accountability Groups are made up of non-competitive members.
QUESTION #6: What is the difference between the Accelerators Club and Producers Club?
Answer: The 3 Biggest Differences Are:
- The quarterly in-person meetings with some of the top MSP marketers around. Getting out of your business at least once a quarter to mastermind with smart, ambitious, growth-oriented peers makes a huge difference in your business. Through extensive study over the last 10 years, we have determined that the members who consistently attend the quarterly meetings are more likely to be the highest performing in all of our membership.
- Accountability from high performers. Meet with and get accountability directly from the best and brightest in the industry each and every week! This level of membership also has accountability groups for you sales and marketing team members.
- Exclusive 1-on-1 coaching access to Robin and her top coaches.
“After Adding 5 New Clients Worth $15,000 In New Monthly Recurring Revenue, We Are Very Optimistic We Will Meet Our Q3 Goal Of $45K In New MRR!”
“Today, my business is operating at a higher level and with a vision of things to come that has not only defined goals, but a clear path of HOW to achieve those goals. I owe this to three lessons Robin and her team have taught us:
Lesson #1: Success IS possible.
Two things must happen BEFORE you experience success. First, you must START. Don’t wait for perfection because you’ll never achieve it. Second, you must WORK HARD.
Lesson #2: Don’t keep your awesomeness a secret.
You may have the most amazing techs and incredible customer service and the highest level of responsiveness but your prospects don’t know how good your business and service is UNTIL they become a client. They only know how good your marketing is, so make sure they see it!
Lesson #3: Share ideas and processes.
Utilize Robin’s expert team, vast resources and THOUSANDS of members who do exactly what you do to get new perspectives and expand your expectations.
These lessons gave us the courage and skills to go about achieving our goal of adding $45K in monthly recurring revenue in Q3 is looking very realistic with our current sales funnel. Simply by using Robin’s quick-shot e-mail templates to request quarterly business reviews, we gained $2,400 in MRR. Then we added five new clients representing an increase of over $15,000 in MRR to our sales playbook.
Robin also gave us a great plan to use in converting our client base to managed services. This is allowing us to provide better service to for the first time in 11 years, our reactive board has been empty multiple times!
I want to take the opportunity to thank Robin, her awesome staff, her network of coaches and trainers and, probably most of all, the other members using the Toolkit. The inspiration I have found here is hard to put into words.”
“Growing Revenue Beyond $2M (Up $535K) And Net Profit By 2,100%… All In ONE YEAR!”
“Since I started Simplex-IT in 2007, it has increased revenue each year, always been profitable, and provided me a decent wage. At first glance, growing our profits 2,100% in one year sounds like a feat worthy of a parade. However, we made a meager $10K in profits for 2017 on purpose, as we focused on building the marketing and sales processes and the best customer-focused service delivery process.
We perfected our multi-step direct mail system, resulting in $15K in MRR. It gets a boost from our eNewsletter, which led to another $12K in MRR with organizations that have been receiving it for years and finally decided to work with us.
We have implemented the management framework that will take us from a $2M organization to the $5M organization we plan to be in 2024. We are calling this process “Simplex-IT 3.0.” My great team, starting with my wife, will help me achieve this. They are the reason I am able to be Better Than Yesterday.”
“Robin’s Workshop Sparked $4,595 A Month And $70K In Project Work!”
“I was working 90 HOURS a week and making less than everyone on my team! When I finally bit the bullet and bought her Toolkit, I realized how much I needed it as I looked at the Service Provider Comparison Chart, we weren’t the option our prospects should choose. After seeing results from implementing parts of the Toolkit on my own, I signed up for her Rapid Implementation Workshop to hold my feet to the fire.
I recall showing up to the meeting after sending out our first Shock-And-Awe box to receive the warmest welcome I’d ever gotten because they already knew me! By reaching out to our clients to schedule quarterly business reviews, I was able to increase my rates, which will grow our monthly recurring revenue by $3,237 and our monthly T&M invoices by an average of $819 a month. These meetings also generated about $539 in NEW MRR and approximately $70K in project work!
Plus, our first direct mail campaign resulted in four sales meetings from former clients and unconverted leads. These managed services opportunities are worth a total of $100,315! Our biggest lesson from Robin: there is no one thing that makes marketing work. It’s the multiple pieces working together with constant improvement that deliver the results you want.”
“We OVERSHOT Our Revenue Goal By $326K And Profits Jumped By 50%!”
“In 2005, I opened RedEye with my business partner, Andrea. Like most of Robin’s clients, we grew by waiting for referrals. This model allowed us to grow for the first eight or nine years. We got to the $1.5M mark in 2013. The next year, 2014, was a pivotal year with annual revenue eclipsing $1.9M.
Still, we had ZERO recurring revenue. We were doing ZERO marketing and had ZERO sales pipeline. This made me a bit nervous, but through it all, we still thought we were doing AWESOME!
Suddenly, we lost two of our largest clients, which made up 30% of our revenue. So I reached out to Robin (the redhead) and bought the Toolkit. Then I proceeded to cherry-pick and send out a single postcard campaign to prospects. ONLY ONCE. Obviously, I got no results from that campaign, and I shoved the Toolkit under my couch.
In November of 2015, I attended Robin’s Roadshow event in Newark, NJ. With a fire lit under my butt, I signed up for Producers Club! Now I HAD to be on Accountability Group calls, and I did NOT want to be that guy who shows up each week with an excuse as to why I did NOTHING.
Through LinkedIn prospecting, we landed a new client at $100K a year! We added value to our offerings by upselling most of our clients to higher-priced flat-fee contracts. This “low-hanging fruit” opportunity increased our monthly recurring revenue (MRR) from under $50K a month to $125K every month! After attending Robin’s Rapid Implementation Workshop, we got very busy implementing tons of strategies and tactics. The results: we finally built a REAL pipeline just shy of $500K.
Our numbers exceeded our expectations. Our revenue goal for 2018 was $2.5M. We ended up at $2.826M, which is a 30% increase over our goal. Plus, our profitability was up over 50%! Thank you, Robin, Rich, Jeff, Debi, Alison and the rest of the team. We are excited about the future of RedEye!”
“Super Dave Used Super Robin’s Marketing To Grow By 23% In Just One Year And 203% In 6 Years!”
“I was introduced to Robin and enrolled in her program several years ago. I dove in but as my momentum was gearing up, I had a serious accident that laid me up for months. And then, just as I started to get back on my feet, literally and figuratively, another disaster hit. Our office was flooded and, in just a few hours, we lost over $150,000 as well as our forward momentum that had taken us years to build.
My team calls me “Super Dave” because despite more setbacks than most business owners endure, I don’t ever give up. Thanks to Robin’s strategies, I was able to drive much-needed revenue to rebuild our business, and we rebuilt beyond what we had ever achieved.
First, I had to overcome both knee AND back surgeries, which take considerable recovery time. Then, while on vacation in California, without the JSI team even knowing it, I had a heart attack. As a result, I had a rigorous physical therapy schedule and way too many doctor appointments. Despite all this, we were STILL able to grow the company to $4.22 million! That’s 23% above our 2017 numbers!
With a terrific marketing coordinator, a solid sales team and a passionate sales manager in place in 2018, we were able to implement an aggressive number of Robin’s marketing campaigns and strategies. At JSI, we do a quarterly breakfast seminar for both clients and prospects, focused on different topics they choose. With an average attendance of about 30 people, these seminars generated $54K in new revenue in 2018. That’s an ROI of 3,275%!
We recently joined Robin’s AdWords Beta Program. To date, we have generated 10 appointments and closed multiple sales, including a managed services client worth $50,292, a document management client valued at $10K and a cabling project of $20K! This single campaign delivered an impressive 1,505% ROI!
Rather than simply ask for referrals, we initiated a winning Referral Campaign in 2018. For each successful referral we received, we gave away two suite tickets to a Buffalo Bills game. We generated four new clients, resulting in $270,792 throughout the life of the contracts! That’s a jaw-dropping 3,738% ROI!
Our website has been “Robinized” with Pronto for several years, and we have been reaping the benefits ever since. On an average month, we generate 1,500 unique clicks, with three to five leads through form-fills or phone calls.
The key lesson I have learned is that you never know when a disaster might strike, and if you don’t have sufficient business coming in or retained earnings to overcome life’s hiccups, you could lose everything. I am especially thankful to Robin and her team for showing me how to rise above hard times to even greater success.”
“In 3 Years, I’ve Quadrupled MRR and Tripled Net Profits!”
“After 12 years in business, with 981 clients, I realized that both my business and my health were in bad shape.
I often recite the famous quote from the Apollo 13 mission: “Failure is not an option.” See, all four of our children have been diagnosed with Ehlers-Danlos Syndrome (EDS) and Chiari malformation. These incurable but manageable have required 87 surgeries over the past 12 years.
After attending Robin’s Roadshow in 2015, with encouragement from my wife, I signed up for Producers Club AND had gastric sleeve surgery to do something about my weight. And I am so proud of what I have achieved in those three years:
- Total revenue grew from $869,515 to $1,403,968, all in managed services.
- Revenue per tech went from $96,556 to $280,793.
- MRR grew from $27,710 to $110,000 (with another $20,000 out in proposals)
- And my weight dropped from 342 pounds to 239 pounds.
We’ve also been able to help employees through Hurricane Harvey, illness and increase their pay. The result: because we treat them like family, the average technician has been with us for over four years.
In the last three years, my business has TRANSFORMED. I’ve dramatically grown employee loyalty, transformed to 100% managed services, quadrupled monthly recurring revenue and tripled net profits.”
“How I Became A Person Of Action And Grew My Business By $360K In One Year”
“After years of doing the same thing over and over again and somehow expecting to see different results, I knew I needed a serious change. My business was hemorrhaging money, I owed $172,000 and “growth” was a word that wasn’t even in my vocabulary. I was finally ready to take action and do the work necessary to get it done.
Since joining Producers Club, I’ve become a person of action. After hearing Darren Hardy speak at one of Robin’s events, I’ve adopted his “Insane Productivity” ideas, as well as foundational marketing concepts from Robin to achieve this:
- Creating several marketing oil wells that are producing on a regular basis.
- Writing a book!
- Becoming an expert on data breach notification laws.
- Meeting with the Attorney General’s office and local legislators to successfully change state law in our favor!
- Meeting with 60 clients in 60 days that resulted in $15,000 in new MRR!
- Embracing the concept and even leveraging the benefits of accountability.
Oh, and I paid off ALL that debt! $172,000 ERASED!
About halfway through the year, I got some very frustrating news. I learned that we were going to lose our top customer and two other good clients due to acquisitions. Through Robin, I learned I had learned the key is to focus on what IS in your control, and that’s what we did.
I committed to my Accountability Group to have a new cyber security offering packaged and productized within 30 days. Not wanting to look like an idiot to the rest of my group, I completed the task, added a sales process, and our new Cyber CareTM solution was introduced.
By performing two seminars and 60 consultations, our Cyber CareTM solution has added 23,600 in MRR to our business!
We also started using Infusionsoft to regularly send out TechTips e-mails to over 3,000 targeted prospects. We carefully analyze those who faithfully open and read our e-mails and strategically target them for additional campaigns, resulting in a 50% increase in first-time appointments.
Our completely revamped and “Robinized” our website has also been a game-changer. We used strategic landing pages to post our Cyber Security Crisis reports and targeted prospects through Infusionsoft to download the report. Since revamping the website in June, we have closed six new clients from website leads. This adds $12,950 a month in new MRR and a total of $466,200 over the life of the contracts!
Truthful accountability can help you change poor habits and execute what needs to be done. But you have to be willing to do the work and receive the feedback. This single principle has changed my life.
My expectation for my business is that we will continue to grow our Manage IT and Cyber Security solutions at a 30% growth rate for next year. My plan is to maintain at least a 25% growth rate for the next five years to hit $4 million in revenue and $10 million by year 10.”
“After Growth Of 28% And 17% The Past 2 Years, Current Gains Were In Hiring, Goal-Setting And Business Processes”
“We’ve been aggressively using Robin’s marketing for three years now. Year one = 28% growth. Year two = 17% growth. This year, we stayed about the same in terms of revenues, monthly recurring revenue (MRR) and profits. We really spent this year stabilizing our business and preparing for next year. We personally grew a lot and actually made good progress in strengthening the foundation of LDD Consulting, Inc.
This year, I HAVE been able to achieve this personal growth, thanks to Robin’s first-class speakers who presented at quarterly functions. I’ve been able to persevere even when we felt like quitting, because Robin constantly puts high-quality entrepreneurs in front of us who are very encouraging and helpful. Speakers like Darren Hardy, Dave Ramsey and Andy Bailey have had the biggest impact on our business this year. We have implemented some of their programs and continue to grow personally and professionally with their training materials, which merge nicely with Robin’s marketing.
Our biggest gains this year have been in the form of hiring, goal-setting and focusing on a few key business elements, such as formalizing our processes and creating playbooks. Implementing goal-setting with our techs has been a game-changer, as I can see the positive impact it has on them. Plus, talking with other Producers Club members gave us great insights in how to continue building our business and stabilizing our staffing.
Of all the solid advice Robin has given, she said one thing this year that has always stuck in my mind: “Sales will resolve all issues.” It’s true. When you ramp up sales, you’re forced to fix operations. With more sales, company morale is high and employees are less likely to quit. This advice has spurred me on to be ready to grow again.
For two years now, even when we were struggling with turnover, we have been religiously sending out our quality printed newsletters on a monthly basis. They go out to prospects on our house list as well as clients and referral partners. As we meet with customers throughout the year, they always mention how much they appreciate our newsletter. They tell us it scares the heck out of them while also keeping them informed of today’s business opportunities and new technologies. Because our newsletter kept us top of mind, we won a large $5K a month account! We simply did a presentation, got them on our drip campaign and it worked out in our favor.
Our new book, Computers Should Just Work, has been a great marketing tool to gain credibility, impress prospects and also handle objections. It really has helped to set us apart and stand out to prospects. In addition, a book helps you to lower barriers to the close and price resistance while speeding up the sales process. We also utilize our online Shock-And-Awe presentation just like the book. Before a sales meeting, we send the prospect our presentation to increase our credibility and authority in their eyes while handling objections and lowering price barriers. Then, when they meet with us, the sales process is much easier and more effective.
We also upgraded to Robin’s proven website. It provides lead tracking, call tracking, visitor tracking as well as alerts to activity for unconverted visitors. It works with Infusionsoft, another powerful tool. We have all of our form fills on our website sync directly into Infusionsoft in addition to automated prospect communication, seamless onboarding, and we are actively communicating security threat alerts to our clients. Plus, we have several drip marketing campaigns running to our house list.
Our five-year BHAG (Big, Hairy, Audacious Goal) is 5 million and a nice retirement so we can spend time with our grandkids. Our goal is to build a business where the employees make a good living and enjoy great benefits while providing top-quality service.”
“We Finally Broke The Million-Dollar Mark In Revenue!”
“We started the year at $894,154 in revenue and a monthly recurring revenue (MRR) of $16,415. Our goal for the year: to finally bring in ONE MILLION DOLLARS in revenue! In July, we signed up for Robin’s Infusionsoft program. We are now communicating with our customer list more than ever before, and we have sat 50% more quarterly business reviews than our previous best!
Through Robin’s sales strategies, we recently converted a long-term break-fix client to managed services, which results in $12,169 in MRR – that’s $146,028 a YEAR! That contract, along with numerous marketing wins, enabled us to finally break that coveted $1 MILLION mark – $1,053,486 to be precise. Even better, we increased net profit by 24% and saw a massive increase of 112% in MRR! There is no doubt that without the continued support of Robin and the team at Technology Marketing Toolkit, DSP Electronics would not be in the position it is today.”
“How Can You Go From $3.5M To $4.7M In ONE YEAR? It Starts With Robin”
“Absolutely no marketing, no plan and no direction. That pretty much described Cyberian Technologies for a full decade. After ignoring Robin’s invitations for years, we finally attended Boot Camp, bought the Toolkit and later joined Producers Club to work on serious GROWTH.
With Robin’s sales and marketing strategies in place, we got an opportunity to land a WHALE. We competed with 23 other IT vendors and WON a $33,000/month contract! In just one year, our revenue shot up from $3.5 million to $4.7 million – a 34% increase! Plus, our net profit grew 29% and our MRR jumped by 160%. Over this past year, we ran 79 marketing campaigns and added 14 new MSP clients, for a total of $43K in MRR and $122K in project revenue!”
“Producers Club Peer Group Helped Revenue Catapult 67% In Just 2 Years!”
“I remember (not too long ago) when the hours I invested into the business were 65+ per week and my salary was similar to that of a recent high school graduate. We struggled for years with low-margin, break-fix clients who demanded long hours. We saw the need for something to change and stepped up our game, which for us started by joining the Robin Robins’ Producers Club.
We quickly saw things in a new perspective and became HUNGRY to get to the next levels. And we absolutely did … In just two years, we realized a 67% GROWTH in revenue! Since joining Robin’s program, the marketing materials, events, motivational speakers and most importantly our accountability peer group have been instrumental to keeping our heads in the right space so we can CRUSH through the new ceilings that come with growth.”
“From NEGATIVE Profits To Exploding Our Revenue By 59% In Just ONE YEAR!”
“A few years back, I was overwhelmed and overworked, running a business that wasn’t even profitable. I’ll never forget my wife informing me over FaceTime that we were expecting our second child – @#$% just got real! I jumped into Robin’s program with both feet, and it was worth every penny. We grew our revenue NEARLY 60% in just one year — from $256K to $406K! We even went from NEGATIVE profits to $25,154 in profit!
One of the BIGGEST benefits I find from joining Producers Club is the accountability. A group of like-minded IT business owners working together to push each other forward … PRICELESS! I know I wouldn’t be here today without the leadership and guidance from Robin and her team.”
“My Wife Is Very Happy With My Decision”
“For 5 years, every time we got the Apprentice credit card charge my wife would ask, ‘Is this an expense that is paying off?’ I kept saying, ‘Yes,’ but until last year, she never believed me. What changed? I signed up for Producers Club at Boot Camp. One of the happiest days of my career was when we were running the year-end 2011 numbers and Leslie came to me and said, ‘This managed services thing is really looking good – you must be doing something right!’ High praise indeed!”
“We Have More Than Doubled Our Annual Sales From $1.6 Million to $3.6 Million”
“Our marketing has gone from simply ‘looking good and not performing’ to delivering consistent, predictable RESULTS and ROI. Thanks to using Robin’s marketing approach, sales skyrocketed from $1.6 million to $3.6 million. Robin’s Marketing Roadmap has given us a solid plan for implementation and the confidence to reach our goal of $4.3 million this year.”
“One Campaign Generated Over $21,000 in Revenue, While Only Costing Me $36 To Execute!”
“After returning from Robin’s Marketing Managers’ Training Seminar, I decided to run a campaign to promote our BDR solution to our existing managed services clients. I used letters, videos and emails to present our BDR solution to our clients who already knew us and were familiar with our managed service business but were not BDR clients. The response was great! I had a 34% response rate to the marketing, a 36% close rate by our sales team and spent $36 in total executing this campaign. The campaign secured more than $21,000 in BDR sales, which the company could have missed completely!
I am glad we found Robin, her expertise, her team and the networking opportunities with the other Producers Club members. It has motivated me and allowed me to help Huber & Associates become a successful managed service business.”
“Becoming A Producers Club Member Re-Energized My Business And Propelled Me Over The Million Dollar Mark”
“During our first year as a member, we earned over $330,000 in new MRR clients leveraging Robin’s Shock & Awe sales close, breaking through the $1 million ceiling and closing the year at $1,361,238 in revenues”
“I’m proof that you can do it if you’re a one-man band. I’ve grown. I’ve got eight employees now and it’s because of Robin. Without Producers Club, I’d still be a floundering one-man band trying to make it to the next level!”