The Top-Level Mastermind Peer Group For Technology Marketing Toolkit Members

The Producers Club mastermind group and coaching program is for Senior Technology Marketing Toolkit members who have mastered the fundamentals of marketing in our Accelerators Club and Rapid Implementation programs and want to continue developing the business development, marketing and sales systems within their business. Producers Club members get more access to Robin and her team than all other levels of membership, first access to new campaigns, additional Done-For-You services as well as quarterly in-person meetings.

The purpose of this program is to:

  1. Give you access to a safe, highly-productive “brain trust” of like-minded, successful MSP’s who are SERIOUS about finding faster, shorter and better pathways to success and freely share with each other best practices, what’s working, and other “insider secrets” to their success.
  2. Provide a structure for PEER ACCOUNTABILITY to help ENSURE that all of the good ideas, marketing strategies and ideas you know you should be doing actually get done. By surrounding you with advanced IT business owners with entrepreneurial mindsets, you’ll implement even faster, smarter and with more focus than ever before. Our members often say that these high level Accountability Groups of growth-focused, successful MSPs are by far the biggest benefit to the entire program.
  3. Give you advanced strategies on sales, marketing, time management and wealth during the quarterly meetings that I do NOT reveal anywhere else. These quarterly offsite meetings are a critical component to the success of this program. Marketing should be given as much time, money and resources as the operational aspects of running your IT business, and that’s what these meetings are all about.

There Are 8 Characteristics That I Am Looking For;
If You Do Not Meet Them All, The Producers Club Is Not For You:

  1. You must currently be an Active Accelerators Club member in good standing (or at minimum have completed the Rapid Implementation Workshop training).
  2. You must be a SALES-DRIVEN and heavily involved C-Level Executive in your business that is heavily involved in MARKETING STRATEGY, metrics, planning and numbers.
  3. You MUST have demonstrated the ability to use Robin’s sales and marketing strategies to generate real, tangible, consistent sales results in your business (If you’re not there yet, or not consistently, it’s best that you stick with Accelerators Club for now)
  4. You, and your team, must be willing to spend time and effort to continually build a solid marketing system in your business.
  5. You must be willing to take responsibility for your mistakes, learn from them, and move on. I don’t want anyone with a “victim” mentality that constantly blames the economy, the competition, lack of time, or anything else for their lack of success.
  6. You, and your team, must be willing to ACTIVELY participate in the calls and group sessions. I do NOT want passive members.
  7. You must have ALREADY developed a business that is not solely dependent on YOU to function. Beyond a technical team, nearly all Producers Club members also have members of their team dedicated to sales and marketing functions.
  8. You must be a pleasant, positive person. I only want to work with people who are fun to work with and stimulating to the group.
Jennifer Holmes

“Investing In The Producers Club Program Has Clearly Been The Best Business And Personal Investment We Have Ever Made”

“The Producers Club has provided the environment, tools, people, proven systems, and resources for me to develop as a leader, salesperson and marketer. Without it, we wouldn’t have the success we enjoy today.”

Jennifer Holmes CEO, MIS SolutionsBetter Your Best Winner, 2013 Producers Club Member Since 2011 April 30, 2019

Tom Andrulis

“We Grew From $1.7 Million To $3.9 Million In 12 Months”

“And more importantly, net profits went up by 231% during that same time. Have an effective marketing plan not only allowed me to get more clients, but also more PROFITABLE ones.”

Tom Andrulis CEO, ITSBetter Your Best Winner, 2014 Producers Club Member Since 2007 April 30, 2019

Joanna Sobran

“From $21,451/Month Of MRR To $248,000/Month Of MRR In Just 3 Years”

“After just 3 years in Producers Club, learning what works for us and what doesn’t, building marketing oil wells, implementing our marketing processes, hiring a sales and marketing team and more, we grew our MRR by over $226,000/month in this short period of time.”

Joanna Sobran CEO, MXOtechBetter Your Best Winner, 2016 Producers Club Member Since 2013 April 30, 2019

McCartys Logo

Without “Robin, We Would Not Have DOUBLED Our MRR And QUADRUPLED Our Gross Sales This Year”

“The biggest personal benefit is being part of a team that holds you accountable. First, we hold our teammates accountable. Second, our Technology Marketing Toolkit Accountability Group ‘All In’ keeps us ALL accountable. As a group, we grow and learn from each other about how to do things better.

In 2017, our MRR was $7,189, with no new clients and no new projects. In 2018, we have nearly DOUBLED our MRR to $14,197! Our gross sales from 2017 was only $62,753. In 2018, we increased our gross sales over 4X to $289,267! Finally, we increased our client size from 14 in 2017 to 20 in 2018!”

Heather Hamby McCartys IT June 18, 2019

Holly Fullingim

“Our BEST Year Ever, Thanks To Scoring 3-Year Contracts Totaling $264,346 From A Single Campaign!”

“As a result of both my Producers Club Accountability Group and my company team, I can honestly say that this year has been BETTER than my BEST YEAR EVER! In just that one year, we added $173,107 in gross sales, $95,585 in profit and 33 new clients to our business. Plus, with just one marketing strategy, we yielded a total in MRR of $220,221 over three years, plus projects and hardware of $44,125, for a total of $264,346!

Quick Compute isn’t a million-dollar company. YET! But I can tell you that my business is a REAL business today. One that can grow because it has a solid foundation.”

Holly Fullingim Quick Compute, Inc June 27, 2019

Maria Partridge

“Consistency In Marketing Boosted Our Sales By $100K With 860% Profit Growth In Just One Year!”

“Since we have been more consistent in implementing our “Robinized” marketing, we have increased our MRR from $12,434 per month to $18,263 per month in just one year! Plus, we closed $50,724 in new projects. Not only did we boost our revenue, our net profit increased 860% in that same year!

The support and input from the Producers Club weekly meetings just tie everything together for us. Here are some of the marketing campaigns and strategies that helped us achieve 53% growth in just one year:

  • Cyber Security TechTips Brings $17,280 In MRR – This campaign alone has solidified our relationship with our largest client because they have signed a three-year renewal, increasing our MRR by $17,280 and securing predictable income for the term!
  • A Better Quarterly Business Review Process Equates To $13,647 In MRR – By better answering needs and being there for our clients on a consistent basis, we have increased our MRR income to $13,647.
  • Referral E-mail Campaigns Net Two New ReferralsWe acquired two referrals, adding $7,426 in monthly recurring revenue!
  • Aspirin Direct Mail CampaignWe received one lucrative lead that just closed!

Our marketing initiatives don’t stop there. Each month, we e-mail our Done-For-You Newsletter with an e-mail teaser. Before meeting with a prospective client, we always send out our Shock-And-Awe box and online presentations. We have fully executed Infusionsoft and utilize it to improve results from our direct mail campaigns. We look to improve our margins. to make Lotus Management & Services even more profitable in 2019!”

Maria Partridge Lotus Management & Services June 27, 2019

Jason Penka

“In Just One Year, We Added An Incredible 151 New Clients On Recurring Revenue Contracts, Which Skyrocketed Our Revenue By $147,518!”

“As a result of the business-growing tools that Robin introduced us to, we learned I have three primary functions with my company: Leadership, Vision and Sales. We also discovered that we had the right people, but they just weren’t in the right seats on the bus. By reorganizing our people and processes, we began to find where we needed help and hired for those positions.

By implementing these organizational improvements this past year, we achieved 22% growth in sales – from $660,470 to $807,988 – and an incredible 64% GROWTH in total clients – from 291 to 478 including adding 151 NEW clients on recurring revenue contracts!

During our annual Leadership Meeting, we decided to put our focus next year on building our Residential MSP Partner program. We built this residential program throughout this year, and it has experienced solid growth.

Our goal for next year is to add $24,000 in new MRR, which equals one new client a month. Our long-term goal is to build Tech Junkies into the example company for our Residential MSP Partner program. We will prove how an IT company can find success and profit through servicing residential, small office, medium-sized businesses and enterprise clients.”

Jason Penka President and CEO, Tech Junkies June 27, 2019

“In A Year When Growth Wasn’t Expected, Our 2 Verticals Brought In An Additional $420,000 In New MRR For A $5,040,000 Revenue Increase!”

“Reliable IT is known in the medical industry as the MSP for large physician groups, bankers know us as the MSP specializing in servicing community banks.

As a Producer’s Club member Robin taught me two things targeting and consistent execution.

Our secret weapon #1 is using Robin’s material in a highly focused target.  We do not target anyone that are not community banks or large physician groups. If you are not in our vertical, we will not proactively market to you.

Yes, that means everything has to be DOUBLED. We have a website dedicated to large physician groups, one targeting banks and one for generalized businesses. It doesn’t stop there, we have two versions of testimonials, two varieties of our 21 Questions, two dedicated Shock-And-Awe boxes, two social media initiatives, and every direct mail campaign must be rewritten to target each vertical.

Our secret weapon #2: Be Uncompromisingly Consistent.  While we may not be the best marketers, I can guarantee you we WILL be the most CONSISTENT. Whatever marketing works for you, keep doing it, and don’t stop. If you think webinars drive the most results for you, make sure you’re putting out a new webinar every few weeks and never stop doing webinars. Consistent Marketing Helped Us Grow By $175K A Month ($2,100,000) In 2019 And By $420K A Month ($5,040,000) in 2020.

Consistency and Robin’s tailoring marketing campaigns to our two verticals made the difference in our success over the past two years. After participating in the Rapid Implementation Workshop in January 2019, we increased our MRR by $175K a month.

In 2020, we shot well beyond our goal and increased our MRR by another $420K a month! We expect to be between $21 and $22 million in revenue this year (2021).

The bottom line is Robin’s material works, focus, be consistent, and don’t take your foot off the gas. At a Producer’s Club meeting, I remember Robin asking the question her mentor Nido Quebein asked her. “Why do cars have brakes?” The answer, “to go faster.”  My foot is firmly on the gas pedal.”

Mike McWilliams Reliable IT June 27, 2019

Cohen Barnes

“I’m Particularly Impressed With The Content And Solid Action Items”

“I just wanted to express my appreciation for inviting me to the last Producers Club meeting to evaluate whether the value of this meeting matches the commitment.  And it did!  Having been in HTG for years now, I am very familiar and committed to the  power of a peer group, but I particularly am impressed with the focus Technology Marketing Toolkit has on sales and marketing performance, and especially the content you all bring to every meeting.  Whether it’s a Rapid Implementation Workshop, Boot Camp, or Producers Club, I walk away with solid action items more than any other meeting I attend.”

Cohen Barnes Sundog July 5, 2019