What Do You Get?

Quarterly Two and a Half Day Meetings:

These meetings focus on helping you to STOP working like a technician IN your business, crawling around under desks, being on call 24-7, and ONLY making money when you work. My goal is to get you to start thinking like a true profit-driven entrepreneur who OWNS the business and profits off of other people's efforts.
To that end, the goal of every meeting is to:

  • Help you discover far more exciting and lucrative opportunities hidden away in your business that you are simply overlooking.
  • Producers Club Photo 2 Enable you to be an active participant in an extremely productive environment to help you get refocused on doing the RIGHT things instead of getting sucked into other people's urgencies, priorities, and distractions.
  • Give you the opportunity to learn exactly how your peers are breaking through their current income, time, and staff limitations to achieve phenomenal new levels of growth and income.
  • Provide you a place to "air your problems" and get positive and helpful feedback from people who understand the problems and challenges you are facing.
  • Recharge your batteries and reawaken your passion to achieve great new levels of success, personally and professionally. This is not to be undermined; you cannot get inspired results from uninspired people (meaning YOU).

You will also get unfettered access to me to pick my brain and ask me anything regarding the marketing, strategy, and operations of your business. Plus, one of the meetings will be the 3-day IT Sales and Marketing Boot Camp where you'll receive 2 tickets, so you're actually getting another $3,000+ bonus!

Done-For-You "Robinized" Website:

A Robinized Website

Sample Producers Club Website

Having a strong website is essential to your success; it affects the results of all other marketing and advertising that you do. The FIRST thing that just about every not potential client does is check out your website. Additionally, Search Engine Optimization (SEO) of your website can drive new qualified leads to your business, but only if you can convert the traffic with great web copy. But who has the time to come up with the content?

As a Producers Club Member, you'll get a "Robinized" website created for you and we'll even make any changes or edits that you need, whenever you need them. I take all of the hassle of creating a website that converts off your plate and I'll also make sure that your site is optimized for local search engine traffic for YOUR major local search terms… meaning more leads coming your way. And when you have a new marketing campaign, we've likely got a landing page template you can use right away. We've even automated many of your blog entries based on the Technology Times newsletter content that I write for you each month.

A Done-For-You 4-Page Newsletter and Article Library:

Technology Times

Sending a monthly newsletter to your customers is one of the easiest ways to fuel referrals, repeat business, improve customer loyalty, and cross-promote the other products and services that you offer. But who has the time to come up with the content?

As a Producers Club Member, you'll get exclusive rights to the "Technology Times" newsletter templates, articles, and direct response tools that will take 95% of the work out of creating your own in-house company newsletter. This ready-made newsletter is a powerful direct response marketing communication. That means it's far more than just a bunch of useless articles slapped together with the word "newsletter" across the top; the content, design, and information included in this newsletter have been carefully engineered to induce loyalty, new leads, and new sales.

Technology Times

Your Dedicated Coaches

Exclusive Access To Coaches To Help You Implement:

In addition to Robin, you'll get coaching from my Head Staff Coach, Jeff Johnson, a veteran of the MSP industry who grew and sold a Million Plus MSP business and has worked exclusively with the Producers Club for the last 4 1/2 years. Jeff sets aside time each and every week to work 1-on-1 coaching our Producers Club members.

Peer Accountability Groups Led By A Hand Select Group of Top Producers Club Members:

Imagine the progress you'll make over the next 12 months being mentored directly by one of my top Producers Club members! I have personally hand-picked a group of top-level Producers Club members to help mentor our newest Producers Club Members. These are some of the top IT marketers that you'll ever meet. And for the next 12 months (starting the week after Boot Camp), you'll have the opportunity to be mentored by one of the mentors each and every week. They will lead your brand new 8-10 person Accountability Group and train you to be a marketing superstar. You'll have zero excuses for not getting the results that you desire over the next 12 months. And by the time that you're finished with them, you'll have a strong peer Accountability Group to lean on going forward. Your Mentor works directly with me to keep themselves accountable to their goals and I've trained them to make sure that you do the work and get results too.

Peer "Accountability Group" Calls & VIP Member "QUE":

Producers Club Wall

The Exclusive Producers Club Wall

In between the meetings there are weekly Peer Accountability Group Calls where you will strategize and brainstorm with other Producers Club members on a weekly basis. If you get caught up in the day to day operations or the "disaster of the moment", this weekly call brings you back to focusing on working ON your business.

The accountability group concept was introduced a few years back and by far has been one of the greatest benefits that many of my members receive. If you've ever struggled to get your marketing out or just get stuff done, your fellow accountability group members will be there to help keep you on track in the right direction. In an industry full of urgency, this 1 hour per week of structure and focus proves to be invaluable in helping to "see the forest for the trees".

In addition, you will be given access to the Producers Club QUE to post comments and questions, as well as to post helpful documents for your peers to benefit from.

Monthly Done-For-You TechTip Postcards and TechTip
Email Marketing Templates:

TechTip

Every month you'll receive a fully designed mini newsletter template called the "TechTip Postcard." This simple, but highly effective campaign will help you generate leads, cross promote various services you offer, fuel referrals, position you as the obvious expert, and keep your name in front of prospective customers so they buy from you instead of your competition.

TechTipAnd just for Producers Club Members... I produce an email marketing template and website landing page to replicate this offline marketing strategy and move it into the online world. Many of our members have reported getting multiple high quality sales leads per month from their email list using this strategy alone!

Done-For-You Book:

Books

5 Cover Templates To Choose From

Become an author overnight! One of the requests I've been getting over and over again from our Producers Club members is for a done-for-you book. We've even given you 4 different book titles and covers to choose from (The "Hassle-Free Computer Support" book option is shown to the left). This isn't just some lame rework of articles... this is actually a book that I've ghost written for all Producers Club members, and you get all the credit as the author to use as you see fit in your local market. Feel free to add, change and remove content to fit your own recommendations and style. The best part is that I've done all the hard work for you!

Two Schedule-As-You-Need-It Phone Consultations With Robin:

Whether you need help with a marketing campaign or just a "head check" about a particular problem you are experiencing, I will give you two 30-minute private one-on-one phone consultations to provide coaching and direction, as well as unfettered access to me during the Producers Club meetings. My regular consulting fee is $1,000 per hour and I rarely take on any coaching clients outside of the Producers Club.

1-On-1 Access To My Head Marketing Coach:

Jeff Johnson,
YOUR Dedicated
Marketing Coach

A few years back, I was able to lure away one of my top clients from his tech business to exclusively help coach my Producers Club members. Jeff Johnson was the owner of a Million Dollar Managed Services company in California for 7+ years where he built the largest "organically grown" (i.e. not thru acquisition) franchise in a large 100+ national computer support franchise chain. Jeff's main job here in my office is to work with my Producers Club members on their businesses. Jeff is a wonderful marketer and has been in your same exact shoes before. You will have access to Jeff 1-on-1 or through group coaching on an as-needed, schedule-it-as-you-go basis. He is your dedicated go to resource for anything and everything that you need to market your business.

Monthly Business Builder Teleseminar:

Every month you will be invited to attend a private, closed door teleseminar focused on helping you to increase sales, improve your marketing ROI, and to improve how you run your business. These calls will be 90 minutes of my best material on either one specific marketing strategy for generating more revenue in your business or I'll interview an industry expert on various business-building strategies such as selling managed services, public relations, hiring, management strategies, and more. Plus, you will get a copy of the recording mailed to you every month so you can listen to it at your own convenience.

Access To A PRIVATE Library Of Hot NEW Marketing Campaigns Reserved EXCLUSIVELY For Producers Club Members:

I'm always creating and learning new strategies; however, I don't release all of these campaigns the minute they are written. Instead, I give them to my top clients FIRST, so they are always ahead of the curve and getting the HOTTEST NEW campaigns we have. Here are just a few of the campaigns I created EXCLUSIVELY for the Producers Club:

  • Cybersecurity Seminars
  • Constantly updated lumpy mail campaigns designed to attract large clients.
  • Cloud Computing animated video
  • A Free Report campaign aimed at luring in prospects trying to find out how much IT should cost in their area
  • Book marketing campaigns
  • And more every quarter…

Online Shock And Awe Box:

Shock & Awe

Imagine sending potential prospects an impressive Online Shock & Awe Box within minutes of speaking with them for the first time on the phone. This online site is fully customizable via the Dashboard member site with a personal URL for every single prospect. You create what is on your site, including a welcome video, a copy of your published book, your choice of free report, audio testimonials, your guarantee certificate and more. The options are limitless! Check out http://demo.premeetingmaterials.com to see a sample of what this looks like!

Monthly Marketing Strategy Brief:

Every month you'll receive an 12-page printed newsletter packed with proven sales strategies and marketing examples that you can put to use immediately in your business. I'll cover every imaginable marketing and sales tool including direct mail, web site strategies, e-mail, pay-per-click search engines, web sites, trade shows, networking events, brochures, sales scripts, and more.

I'll also send you examples of successful marketing campaigns used by your peers and explain why they work, how they work, and how you can put them to use in your business for immediate results. Where else can you get a monthly flood of instant money-making ideas specific to your business?

Exclusive "Producers Club Only" Content On The Marketing Dashboard:

The Marketing Dashboard is our web portal that will walk you through developing a marketing plan - but MORE importantly, it will give you access to hundreds of other proven campaigns and Producers Club Only training video and audio resources not available anywhere else.

In seconds, you can search the entire site on any keyword and instantly get access to dozens of resources, campaigns, templates and training materials from either myself or your fellow Producers Club...and literally the step-by-step process for how to implement the marketing and the get the same results my top members have achieved.

It will also become an invaluable resource for you as you roll out, improve and measure the various marketing campaigns you are implementing, giving you one organized place to keep all of your marketing plans, campaigns, goals, and great money-making ideas.

A Library Of Special "CEO Training" With Taylor Business Group: How To Secure An Above-Average Profit Margin In Your IT Service Business:

Larry Schulze–
MSP CEO Training Expert

Over the past 12 months, Larry Schulze of Taylor Business Group has conducted monthly 90 minute sessions aimed at helping you get the organization structure in place to support the marketing growth. His sessions reveal how the top 20% of IT businesses make above-average profit margins in their business. After all, when the marketing kicks in, you'll need the proper systems and staff in place to execute flawlessly and profitably. That's what Larry gives you.

Exclusive Opportunity To Participate In My
"Better Your Best" Contest:

Each and every year, I invite all of my Producers Club members to participate in this contest for the opportunity to become my "Spokesperson of the Year" and to win an awesome brand new car (you know that I don't skimp on the prize… look at the car I'm giving away this year!). The purpose of this contest is to encourage your implementation and reporting on the marketing strategies and systems that you've learned in the Producers Club. As Pearson's Law states, "When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates." Past participants have stated that simply the act of participating in this annual contest has greatly improved their business.

Live Q&A Consulting Teleseminars With Robin:

These teleseminars give you the opportunity to ask me questions about implementing various marketing strategies in the Toolkit or Managed Services Blueprint programs. You'll also get to hear my answers to questions from other callers to discuss new strategies, campaigns, and tactics for maximizing client value, attracting new clients, selling managed services, generating referrals, implementing campaigns, forming strategic partnerships, and much more!

Free Access To The BDR-In-A-Box And Cloud Integrator Marketing Systems:

I want all of my Producers Club members to receive the tools they need to succeed. Therefore I've arranged for you to get instant access to BOTH the BDR-in-a-Box Marketing and Cloud Integrator Marketing Systems that gives you step-by-step sales strategies, checklists, scripts and marketing campaigns aimed to drive more Cloud, Backup and Disaster Recovery Sales in your business. These programs combined are usually over $3,597 and are yours free as a Producers Club member!

PLUS, We Have Fun Too...

With networking cocktail receptions, after hours discussion groups and Halloween costume parties, this group also knows how to have a lot of fun while getting things done. The relationships that you gain as part of the Producers Club and the togetherness that is created through our events is a part of the program that we could never do without.

Ken Glickman